Our Story

About Charles and Geoff Allen - founders of Born and Bred


While chatting on a bench at a country pub near our home town of Thirsk, we struck upon the idea of an artisan recipe box home delivery service, bringing the very best Yorkshire ingredients to tables across the country.

Our friends and family loved their first box and with their help and support our fledgling business took off. We’re proud to say Born & Bred now delivers farm shop quality, premium Yorkshire ingredients and recipe cards to customer homes the length and breadth of the UK from Aberdeen to Cornwall, from Ipswich to Cardiff.

For us, discovering local independent suppliers so passionate about producing quality food and delivering their food to our customer’s table is what we love. We source from more than 40 Yorkshire suppliers who grow, rear, catch and hand craft delicious food with great care and dedication. Many of them are local, regional, national, even international award-winners!

During our journey, we have learned mouth-watering chorizo doesn’t only come from Spain, but also from pigs outdoor-reared in the Yorkshire Dales and the Yorkshire Wolds; that Yorkshire Fettle hand crafted in the Vale of York is the equal, indeed better, than Feta all the way from Greece; and that Aldo just up the road in the Yorkshire Moors making his pasta daily by hand creating tastier, fresher pasta than anything we’ve ever eaten in Italy let alone bought in a supermarket.

Our Ethos

Delivering artisan recipe boxes has never been just about bringing deli quality ingredients and inspirational recipes to customers – it is extremely important to us that our business has a positive impact for our customers, family of suppliers and the Yorkshire region we grew up in and love.


Above all else, we believe in knowing exactly where your food has come from. All of our meat, poultry, charcuterie, fish, cheese, eggs, dairy, bread and our condiments are 100% Yorkshire sourced, from independent Yorkshire businesses who truly care about the quality of their produce.

The availability of fresh fruit and veg grown in Yorkshire really depends on the season, we try to to make sure our recipes include what’s in season, whatever the time of year. If we can’t source from Yorkshire then we try to source British produce before overseas.

Cooking from scratch

About Charles and Geoff Allen - founders of Born and Bred

We love the fact that our recipe boxes encourage more people to cook from scratch more often – it’s widely acknowledged that preparing your meals this way is better for your health, as you avoid the hidden salt, sugar, and additives in processed foods, factory farms, ready meals and other convenience foods.

Cooking is a mindful and creative activity, helping to reduce stress; it is also great for promoting time with loved ones as you’re more likely to want to gather everyone around the table if you’ve put time and effort into the food you’re serving. Learning new skills and techniques is great for self confidence.

Supporting independent growers and food producers

Yorkshire’s reputation for producing some of the best regional food and drink in the UK continues to flourish and we are excited to be a founder member of the NFU North East’s Pride & Provenance campaign – promoting the strength and value of the agri-food sector in Yorkshire. We work with more than 40 independent, Yorkshire suppliers.

Reducing waste

Recipe boxes provide you with the pre-measured quantities of ingredients that you actually require, helping to reduce the 7.3 million tonnes of food waste produced in the UK each year.

We’ve put a lot of time and effort into sourcing packaging that is recyclable, reusable, and/or compostable – including award-winning Woolcool insulated bags (made from sheep’s wool) and compostable, Vegware portion pots made from plants not plastic. Our FAQs page provides some useful information on how to recycle, reuse, or compost our packaging.

Our Recipes


Our recipes are lovingly created by Yorkshire food hero Steph Moon. Steph grew up on a farm near Skipton and has worked with food since she left school, starting her career at Craven College before travelling the world experiencing a wide range and variety of cultures and foods.

Steph has a real passion for cooking with top quality local seasonal produce and this shines through in our recipes.

I love food, the feel of it, the smell of it, the textures and colours it gives. To create something wonderful from raw ingredients never ceases to give me a thrill… Food should make you happy, leave you satisfied and hopefully stimulate conversation along the way.’